China's pet industry has experienced explosive growth over the past decade, transforming into a significant economic sector that reflects broader societal changes. This boom is driven by increasing urbanization, rising disposable incomes, and shifting cultural attitudes towards pets, particularly in major metropolitan areas.

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All animals need to receive a nutritious diet in order to maintain good health and production. In the wild, animals consume a wide variety of feed ingredients. Today the nutrient requirements of farm animals and the nutrients provided by different feed ingredients are well understood. Diets for poultry generally consist of cereal grain (mostly corn in the U.S., but also wheat, barley, sorghum, and others are used elsewhere) and a protein source (most commonly soybean meal in the U.S. but there are also several animal and plant protein sources).The nutritional quality of a feed also depends on a variety of other factors, including feed presentation, microbial contamination, the content of antinutritional factors, digestibility, palatability, and intestinal healthfulness. A variety of feed additives are available to deal with these issues.